The launch video for Apple Clips highlights the app’s creative features through a visually dynamic story set at Venice Beach Park. It follows a skater moving through imaginative environments that showcase the app’s AR filters and 360° effects, capturing the playful and expressive spirit of Apple’s social video app.
Collaboration: Ara Devejian, Alexei Tylevich, Hiroshi Endo — Studio: Logan
Process
Storyboard Artist: Eric Yamamoto — Studio: Logan