The launch video for Apple Clips highlights the app’s creative features through a visually dynamic story set at Venice Beach Park. It follows a skater moving through imaginative environments that showcase the app’s AR filters and 360° effects, capturing the playful and expressive spirit of Apple’s social video app.
Creative & Direction: Logan (Alexei Tylevich, Ara Devejian, Hiroshi Endo). Production: Logan
Process
Creative: Logan (Hiroshi Endo). Storyboard: Eric Yamamoto.