The iPhone 14 and iPhone 14 Pro launch introduced a dynamic graphic system designed to showcase the devices’ key features. Through sleek, kinetic animations, the campaign highlights innovations such as enhanced displays, extended battery life, crash detection, satellite SOS, customizable lock screens, and advanced camera capabilities.
Production: Apple, Media Arts Lab. Production: Buck (Christine Choi, Hiroshi Endo, Kevin Heo, Lauren Tom, Lisa Kim, Patrick Knip, Ryoko Kondo).