“8 Things I Like About iPhone 8” is a short feature film that highlights the device’s most notable innovations through eight animated segments. Using bold visual metaphors and dynamic motion, the video showcases key features such as the glass design and portrait lighting, presenting Apple’s technology stylishly and memorably.
"8 Things to Love about iPhone 8"
Creative: Apple, Logan (Alexei Tylevich, Hiroshi Endo, My Tran). Direction: Dan Tobin Smith. Production: Logan (Aaron Kim, Amy Wang, Daisuke Goto, Frank Fieser, Jahn Hancock, Jesse Boots, Mark Robben, My Tran, Pedro Mendoza, Sakona Kong, Rob Winfield, Pauline Giraudel, Sei Sato, Wakako Ichinose).
"8 vs X"
Creative: Apple, Logan (Alexei Tylevich, Hiroshi Endo, Kenneth Kegley, Mike Payne). Direction: Logan & Sons (Hauke Hillberg). Production: Logan (Aaron Kim, Alex Silver, Daisuke Goto, James Connely, Kenneth Kegley, Mike Payne, Sei Sato).