“Just the Highlights” is a fast-paced anthem video produced for Apple’s post-event campaign. The film captures the excitement of innovation by showcasing key features of the iPhone 13 lineups, Apple Watch Series 7 and iPad mini through striking visuals, dynamic pacing, and upbeat music. Designed to celebrate Apple’s latest advancements, it reflects the brand’s energy, creativity, and forward-looking vision.
Creative: Apple, Media Arts Lab. Direction: Buck (Fernado Bittar, Hiroshi Endo). Production: Buck