Shaping Apple Music’s brand identity across all forms of media, from campaigns and marketing to product launches and global initiatives. The work focuses on defining a visual language that reflects a brand rooted in both culture and innovation. Music has always been an essential part of Apple’s DNA. The company transformed how music was distributed with iTunes and redefined how it was experienced with the iPod. Apple Music was created from that same drive to advance technology in the service of music, a passion that continues to guide its creative vision today.
Overview
Team: Ash Mendez, Harry Yahinian, Jenny McKeever, Julia Keane, Megs Monticone, Michael Erla, Patty Toner, Philip Cronerud, Pierce Hannah, Sean Murphy — Studio: Apple Music