Apple Music’s Super Bowl LIX Halftime Show campaign introduced a bold creative identity for one of the year’s most anticipated events. With 133.5 million viewers, it became the most-watched halftime show in history. The campaign captured the performance’s energy and expanded its global reach across broadcast and digital platforms.
Creative: Apple Music (Ash Mendez, Chi Hong, Chloe Woo, Harry Yahinian, Hiroshi Endo, Jenny McKeever, Julia Keane, Megs Monticone, Michael Erla, Patty Toner, Philip Cronerud, Pierce Hannah, Sean Murphy, Serg Kirsanov). Production: Apple Music, Brand New School, Buck