Apple’s holiday campaign, Imagination is a Gift, brought a sense of wonder to retail spaces with miniature characters celebrating around oversized Apple products. The 8K visuals combined photorealistic renders with playful holiday scenes, creating a festive atmosphere that highlighted the creativity and joy associated with the Apple brand.
Creative: Apple, Logan (Alexei Tylevich, Hiroshi Endo). Direction: Logan (Danny Zoberist, Hiroshi Endo). Production: Logan