Beverly Hills Recycler is a Los Angeles fashion label born from the collaboration between A Love Movement and artist Damien Hirst. Merging Hirst’s provocative artistry with A Love Movement’s upcycled “smile patch” ethos, the brand reimagines sustainable fashion as contemporary art. A full rebrand introduced bold new visuals and a refined logo, giving the label a more iconic presence. The result is a collection that transforms recycled materials into statement pieces celebrating creativity, consciousness, and style.
Creative & Direction: Logan (Alexei Tylevich, Hiroshi Endo). Production: Logan (Aaron Kim, Daniel Ma, Griffin Giersch, Hiroshi Endo, James Connelly, Josh Lee, Kenmichael Ligad, Sally Choi, Yu Okuizumi).
Identity
