Firsthand is a concept store that unites fashion, sustainability, and art through curated collections and creative collaborations. For its launch, a new visual identity was created with brutalist fine artist Damien Hirst and his son, Cassius Hirst, a fine artist known for painting on Nike Air Force 1 sneakers and as a world fingerboard champion. The project included an animated in-store film for the Aoyama opening, featuring skateboarding hands set in cinematic landscapes. The store’s recycled design elements reinforce its focus on sustainability and modern culture.
Creative & Direction: Logan (Alexei Tylevich, Hiroshi Endo). Logan Production: Logan (Aaron Kim, Griffin Giersch, Kenmichael Ligad, Hiroshi Endo, Josh Lee, Junya Sakino, Sei Sato, Yang Liu, Yu Okuizumi).
Identity
Creative & Direction: Logan (Alexei Tylevich, Hiroshi Endo). Production: Logan (Daniel Ma, Griffin Giersch, Hiroshi Endo, James Connely, Sally Choi).
Process
Development
