Firsthand is a concept store that unites fashion, sustainability, and art through curated collections and creative collaborations. For its launch, a new visual identity was created with brutalist fine artist Damien Hirst and his son, Cassius Hirst, a fine artist known for painting on Nike Air Force 1 sneakers and as a world fingerboard champion. The project included an animated in-store film for the Aoyama opening, featuring skateboarding hands set in cinematic landscapes. The store’s recycled design elements reinforce its focus on sustainability and modern culture.
Identity
Process
Development
