G-Shock Steel
Commercial — Casio
G-Steel is a line of digital-analog watches refined and combined with high-quality materials with G-Shock's standard of toughness. To celebrate their launch of G-Steel's 35th anniversary, we've collaborated with Casio to create a visually striking video to showcase the full range of our artist capabilities.
We were briefed with the keywords "sporty, speedy, transform" and to include a mythical creature to represent strength and toughness. We developed our concepts and design with the sporty resin watch as its metamorphosis into a dragon then evolves into the metal-bezel case timepieces.
Development
#Creative Direction #Art Direction #Concept Art #Visual Effects