G-Shock Steel
Commercial — Casio
G-Steel is a line of digital-analog watches refined and combined with high-quality materials with G-Shock's standard of toughness. To celebrate their launch of G-Steel's 35th anniversary, we've collaborated with Casio to create a visually striking video to showcase the full range of our artist capabilities.
We've developed our story around the three keywords "sporty, speedy, transform" which the clients provide. They also wanted to us have a mythical creature to represent strength and toughness💪. We began designing and animating with the sporty resin watch as its metamorphosis into a dragon then evolves into the metal-bezel case timepieces.
Development
#Creative Direction #Art Direction #Concept Art #Visual Effects