G-Shock Steel
Commercial — Casio
G-Steel is a line of digital analogue watches refined and combined with high-quality materials with G-Shock's standard of toughness. To celebrate their launch of G-Steel's 35th anniversary, we've collaborated with Casio to create a visually striking video to showcase the full range of our artist capabilities.
We've developed our concept around the three keywords "sporty, speedy, transform" that were given to us by the clients. We began by showcasing the sporty resin watch as it metamorphosis
Development
Creative Direction & Art Direction by Hiroshi Endo — Made at Logan.tv