Genesis has introduced their latest campaign, titled "Luxe Is in the Details." This campaign serves as both a celebration of their acclaimed SUV lineup, which includes the GV80, GV60, and Electrified GV70 SUVs, and a means of acquainting their consumers with the unique elements that define these vehicles.
Departing from the conventional norms of luxury automotive advertising, Genesis has boldly ventured into new territory with this campaign. By employing state-of-the-art production techniques and seamlessly integrating the latest advancements in motion control and technology, the campaign adeptly captures the inherent refinement and exclusive features that set Genesis vehicles apart.
Within these visually contemporary adverts, expertly crafted using two control rigs, an array of colors and dynamic light variations gracefully traverse the exteriors of the vehicles. This innovative approach also extends to capturing the intricacies of the interiors. The utilization of the probe lens facilitates a heightened focus on background details. Each advertisement masterfully showcases the vehicles' attributes through captivating balletic sequences and a diverse range of dynamic shots executed with exceptional precision.
This campaign presents a revitalizing outlook on luxury automotive marketing. It shifts the spotlight onto the distinct traits of each vehicle, eschewing static visuals and overused elements.
Behind the Scenes
