Genesis launched the campaign Luxe Is in the Details to highlight the craftsmanship and innovation behind its SUV lineup, including the GV80, GV60, and Electrified GV70. Using advanced motion control and precision cinematography, the campaign captures the refined design and intricate details that define each model. Through dynamic lighting and fluid camera movements, the visuals present a modern, elevated perspective on luxury, showcasing Genesis as a brand where every detail matters.
Team: Christopher Noellert, Esther Minister — Studio: Dippin' Sauce / Miso
Behind the Scenes
