G-Shock’s 40th anniversary campaign showcases the brand’s evolution through the introduction of the G-Steel series. The film traces the transformation of the classic resin model into a refined steel design that combines durability, precision, and modern style. Blending live-action and 3D animation, the visuals highlight the craftsmanship and innovation behind the series, celebrating four decades of G-Shock’s commitment to strength and design excellence.
Team: Aaron Kim, Brandon Lester, Brandon Thomas, David Hyatt, Frank Fieser, James Connelly, Josh Childers, Pauline Giraudel, Pedro Mendoza, Sakona Kong, Sei Sato, Wakako Ichinose — Studio: Logan
Development
