G-Shock celebrates its 40th anniversary by presenting the extraordinary evolution of its iconic resin watch into the sleek and sophisticated G-Steel series. Through a captivating film, witness the remarkable metamorphosis of the G-Shock watch, from a robust resin exterior to a heavy-duty steel construction that seamlessly blends the strength of carbon with the quality of metal.
The shots in the film were meticulously crafted in design and artistically executed using a combination of live-action and 3D animation. Each shot showcases the intricate details of the watch's transformation process, highlighting the impeccable craftsmanship and design that went into creating the G-Steel series. The result is a visually stunning and engaging brand film that captures the essence of G-Shock's 40-year legacy.
Development
