HBO’s Westworld campaign extended the series beyond the screen through an immersive digital experience. A multi-layered website replicated the show’s theme park with interactive features, hidden easter eggs, and custom digital content that deepened fan engagement. The campaign set a new standard for interactive storytelling, contributing to the show’s record-breaking debut and earning an Emmy for Outstanding Creative Achievement in Interactive Media.
Westworld
Discover Westworld is an immersive digital campaign designed as a fictional theme park website that blurs the line between reality and fiction. Styled with the elegance of a luxury destination, the experience invites visitors to explore the world of Westworld, combining futuristic technology with the mystique of the Wild West to expand the show’s narrative beyond the screen.
Delos
The Westworld: Delos digital experience expanded the show’s universe through an interactive website that revealed a hidden layer of the story. Designed as a secret extension of the theme park, it allowed users to uncover coded subpages, hidden narratives, and easter eggs hinting at upcoming episodes. The project immersed fans in the blurred line between artificial intelligence and human emotion, deepening engagement with the series’ central themes.
Machine Dreams
Mobile
Team: Jason McLaren, Mason Nicoll, Paul Makowski — Studio: Digital Kitchen