Welcome to L.A.
Installation — Los Angeles World Airports
For LAX’s new Bradley International Terminal, we created content at the intersection of sculpture, story, and brand. We began the project by creating a brand story for the City of LA. We expressed LA’s heart not in its landmarks, film business, shopping, beaches or weather, but in it’s place-of-mind.
Here, you can invent yourself…free from judgment. We focused on the countless rich sub-cultures thriving just out of sight. From airbrushed vans, still-curious museum ladies, surfers and suburban skaters, all of our work within LA was driven by the simple idea of Freedom to Be.
Art Direction & Graphic Design by Hiroshi Endo — Made at Digital Kitchen
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