Welcome to L.A.
For LAX’s new Bradley International Terminal, we created content at the intersection of sculpture, story, and brand. We began the project by creating a brand story for the City of LA. We expressed LA’s heart not in its landmarks, film business, shopping, beaches or weather, but in it’s place-of-mind.
Here, you can invent yourself…free from judgment. We focused on the countless rich sub-cultures thriving just out of sight. From airbrushed vans, still-curious museum ladies, surfers and suburban skaters, all of our work within LA was driven by the simple idea of Freedom to Be.