Experience the revolution of luxury with Lincoln's groundbreaking campaign, "Smarter Than Luxury," featuring the charismatic John Slattery from AMC's acclaimed television series "Mad Men." Slattery's authentic, real-world appeal makes him the ideal choice to engage with consumers and conveys the irresistible allure of Lincoln's new vehicles. In a world where luxury can sometimes seem unattainable, Slattery brings it down to earth, injecting a much-needed dose of humanity.
Lincoln has always been associated with elegance and refinement, but this campaign aims to go beyond the surface. These ads provide consumers with an in-depth look at the impressive features and cutting-edge technology embedded in Lincoln's latest lineups. Gone are the days of mere opulence; Lincoln now offers a heightened sense of style, craftsmanship, and innovation that exceeds expectations.
By challenging people's perceptions of luxury, Lincoln showcases their ability to deliver more than just a lavish exterior. The campaign highlights the brand's commitment to providing an intelligent and immersive driving experience. From state-of-the-art connectivity to advanced safety features, Lincoln demonstrates how technology can elevate the luxury experience to new heights.
