Smarter Than Luxury is a Lincoln campaign that redefines what modern luxury means. Featuring actor John Slattery, the campaign blends sophistication with authenticity, presenting Lincoln as a brand that balances elegance with real-world intelligence. Rather than focusing solely on opulence, the ads highlight advanced technology, refined craftsmanship, and innovative design. The campaign positions Lincoln as a forward-thinking brand that delivers a smarter, more connected, and human approach to luxury.
Team: Ara Devejian, Christopher Noellert, James Allen, Tony Smoller — Studio: Public