The fashion film created for the launch of the Nike Adapt BB series shoes is a dynamic blend of live-action footage, 3D animation, and kinetic typography. The film is a visual celebration of the Nike Adapt BB, presenting it as the ultimate choice for basketball players who want a shoe that seamlessly blends style and performance with cutting-edge technology.
Creative: Logan (Alexei Tylevich, Hiroshi Endo, Marcelo Garcia). Production: Logan (Eric DeHaven, James Connelly, Marcelo Garcia, Xiyang Zhang).
Development
