Thorne’s Build to Last campaign connects the worlds of professional basketball and health, featuring NBA legend Dwyane Wade and his son Zaire Wade. The film highlights their shared values of discipline, longevity, and commitment to excellence, mirroring Thorne’s approach to creating high-quality, enduring supplements. Through cinematic storytelling, the campaign promotes patience, perseverance, and the pursuit of lasting wellness over quick results.
Behind the Scenes
Team: Doug Hindson, Emily Simms, Mollie Ableman — Studio: Buck