This campaign video for Apple News+ has been specifically created for members of AARP, offering a wide range of literature that is appropriate for various age groups. This localized campaign has been mainly distributed across Western and European countries, with a focus on capturing the attention of the older generation.
The design of the campaign features a grid system layout that showcases multiple articles and devices to demonstrate the variety and quantity that the subscription offers. The film has been animated with an energetic and upbeat pace to entice viewers to subscribe to the application, which features hundreds of magazines, leading newspapers, and personalized stories and feeds that can be accessed across all devices.
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