The animated wallpapers created for the 35 ft wide 8K video walls installed in Apple retail stores are a breathtaking sight to behold. Designed to create a serene and comfortable environment for customers, these subtle and visually engaging animations are the perfect backdrop for exploring the latest Apple products.Β
The animations on the video walls are carefully crafted to cycle through a range of beautiful and calming visuals, creating a peaceful atmosphere that draws customers in and encourages them to take their time browsing the store. The video wall showcases the latest Apple products and devices, presented through a series of soothing motions, camera movements, and designed camera angles and compositions. These elements are combined with mesmerizing abstract landscapes and other elements, designed to engage and captivate viewers.
Development
