Apple Music’s Super Bowl LIX Halftime Show campaign introduced a bold creative identity for one of the year’s most anticipated events. With 133.5 million viewers, it became the most-watched halftime show in history. The campaign captured the performance’s energy and expanded its global reach across broadcast and digital platforms.
Team: Ash Mendez, Chi Hong, Chloe Woo, Harry Yahinian, Jenny McKeever, Julia Keane, Megs Monticone, Michael Erla, Patty Toner, Philip Cronerud, Pierce Hannah, Sean Murphy, Serg Kirsanov — Studio: Apple Music