The campaign for HBO's Westworld was an immersive and integrated experience that brought the show to life beyond the screen. By creating a multi-layered site for the Westworld theme park, complete with a booking system and company intranet, fans were able to dive deep into the world of the show and discover hidden easter eggs along the way. The custom social and digital assets released throughout the season kept fans hooked and furthered their engagement. This groundbreaking campaign helped Westworld become the most successful series debut in HBO history and was awarded an Emmy for Outstanding Creative Achievement in Interactive Media.
Westworld
Step into the extraordinary realm of Westworld, where the boundaries between reality and fantasy blur, and a thrilling journey awaits you! As a brilliantly crafted website masquerading as an authentic theme park destination, Discover Westworld invites daring souls to venture into a world unlike any other.
Brought to life by luxurious and sophisticated design themed in service and hospitality, this immersive digital wonderland beckons visitors to experience the wonders of the Wild West. Immerse yourself in a realm where the past collides with the future, offering an unrivaled opportunity to escape the mundane and embrace the extraordinary.
Delos
Unveil the clandestine depths of Delos, the concealed layer of Westworld, where the intricate interplay between reality and illusion comes alive, and an enthralling odyssey awaits you! Beneath the surface of this brilliantly crafted website lies the heart of the theme park, a realm known as Delos, where every aspect of the captivating towns, characters' mechanisms, and meticulously woven narratives is meticulously designed.
As you venture deeper into the code of its subpages, a hidden world unfurls before you. Delos, a realm hidden from the casual observer, reveals its secrets to those who dare to explore. Here, the very essence of Westworld's allure is brought to life, and the mesmerizing dance between artificial intelligence and human emotions is showcased in all its splendor.
But the true treasure lies in the easter eggs that await the curious and the astute. As you navigate through the intricacies of Delos, you may stumble upon a well-guarded secret – a tantalizing easter egg leading to the show's upcoming episode. The hidden code unveils hints and clues, teasing intrepid minds with a taste of what lies ahead in the enthralling narrative.
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