The Spectacles campaign introduces Snapchat’s smartglasses through an animated film following the Snapbot on a global journey. With a vibrant and playful visual style, the film highlights the creativity and spontaneity of the Snapchat experience while showcasing the unique features of Spectacles. The campaign captures the brand’s mission to inspire users to see, record, and share the world in new and imaginative ways.
Team: Aaron Kim, Daisuke Goto, Josh Lee, Pedro Mendoza, Sakona Kong, Sei Sato, Wakako Ichinose — Studio: Logan