The Spectacles are more than just smartglasses, they're a portal to endless fun and excitement! And what better way to capture that spirit than with an animated campaign film that follows the Snapbot on its global adventure to spread the joy of Spectacles to Snapchat users everywhere. With its abstract and visually stunning style, the film captures the playful and creative spirit of Snapchat, while showcasing the unique features of the Spectacles. From Snapchat’s factory to the farthest corners of the globe, the Snapbot travels with a mission to share the magic of Spectacles, engaging and inspiring users to capture and share their world like never before. Join the adventure and create the world you want to see, one Snap at a time!
